Case History Samples: Message Reinforcement
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Henry L. Williams, Accountant  Mr. Williams, a sole practitioner, needed an outreach campaign to standout from larger accounting and CPA firms. Al created and distributes the newsletter for Mr. Williams, which emphasizes his personal service and flexible hours while giving current and potential clients news and tax tips.

Miorini Law, PLLC  Miorini law needed to establish its presence, then reinforce its messages, defining the focus of its law practice to clients, potential clients and referral resources.  Al recommends and promotes the law firm's workshops, creates and distributes the firm's newsletter, maintains its contact list, promotes its speaking engagements and measures marketing results. This has all worked together to bring the law firm significant new business.

The Law Offices of Glenda F. Swearingen, PA  The law office wanted to establish a greater presence in the community. Al created the firm's communication plan, including its newsletter and social media media pages, maintained the firm's newsletter contact list, and helped develop and promote its lunch and learn workshop. These efforts defined the firm's practice to potential clients and referral resources and created new networking opportunities.