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We Are A Media Relations Company

Our expertise is in getting our clients the media exposure that will positively affect their goals and objectives. We would like to be your complete media relations solution, offering the best results and personal service available. Our experience, versatility and creativity keep us at the pinnacle of our field. Be sure to visit our client list and case history pages to learn more about us. The following services are available separately or in combination.

Strategic Media Campaign

The designing and implementation of a comprehensive media relations campaign. This service is customized and normally includes two or more of our other specialized services listed below.

Spokesperson Training for Individuals

Our highly acclaimed spokesperson training program, also known as media training, prepares you to deliver your message during interviews with news reporters. this is training for one individual at a time, with critical reinforcement sessions, to keep you performing at your peak - always. This program was developed because each individual has different habits and attitudes to overcome when being interviewed. This is a contract service for a designated period of time.

This service includes:

  1. A pre-training needs-assessment conference for each individual
  2. Al's “Master Your Media Message”© easy-reference manual
  3. A subscription to Al Rothstein's newsletter “Media E-Tips”
  4. Intensive, on-location follow-up consultation

Spokesperson Training for Groups

This program is ideal for conferences, group training, or if you only desire one training session for an individual. An excellent hands-on experience that will have participants walking away with greater knowledge, confidence and skills to work with the news media. A video demo of a spokesperson training session is available.

This service also includes:

  1. A pre-training needs-assessment conference
  2. Al's “Master Your Media Message”© easy-reference manual
  3. A subscription to Al Rothstein's newsletter “Media E-Tips”

Communicating Through the Media in a Crisis

Do you have negative publicity looming? Did a reporter recently damage your reputation? You can work with the media to turn things around and save your invaluable reputation.

This service includes:

  1. On-the-scene analysis
  2. Development of a crisis communication plan
  3. The implementation of that plan
  4. Dedicated follow-up to contain any lingering issues

Internet Crisis Communication

Many companies are becoming threatened by false rumors spread on the internet - through message boards, chatrooms and e-mail. We are well-positioned to assist you with this "new wave" crisis.

Telephone Consultation

You may also choose this efficient, economical and effective way to prepare for your interview or contain your crisis. We will conduct a pre-conference analysis of your needs, followed by a minimum two-hour telephone session. This service includes a comprehensive written plan following our telephone session.

Strategic Placement

Where and how your key messages are placed is the lifeblood of the success for any media relations effort. We will place your story in the media outlets that mean the most, getting you the biggest credibility bang for the buck, increasing public awareness and your bottom line.

Influential Press Conferences

Want to get the word out about a particular issue of concern? Allow us to set up a press conference for you. We will develop premium strategy and media-friendly positioning, compose and distribute your accompanying press releases and media resource kits, and get the word out to key media outlets.

Dynamic Press Releases

Are your press releases getting the attention they deserve, or are they getting tossed in the trash by editors who may get dozens of these every day? We will make your press releases jump off the page and get noticed, with media-friendly angles that tell reporters why your story should be covered. We will also distribute them to the media outlets that are most likely to cover your story.

Media Resource Kits

Are you introducing your product or company? There is a right way and a wrong way to build a press kit. The right way will position you as the expert in your field and distinguish you from competitors. A media resource kit can also introduce new products to trade and general media. Use our expertise to get the attention of key reporters.

Media Audits

A Media Audit will examine whether your organization is delivering its message effectively, whether the proper audience is receiving it, and how much exposure you are getting. We audit everything you do that touches the media, such as press releases, interviews, initial response when reporters call, your media databases, and whether you are building relationships with the proper reporters. The result of your audit will help you receive consistent and effective media exposure.