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KPMG Peat Marwick


Challenge

Faced with increased competition, KPMG sought better communication skills for its top "rainmakers" as well as its new CPA's.

Al Rothstein Media Services, Inc. was called in to conduct both a media training and business communication seminar.

Process

After researching relevant industry issues and KPMG's media relations history, the seminar outlines were developed and implemented. The seminar was conducted with simulated business presentation challenges and media interview scenarios.

Results

The firm is now in a better position to gain new business, and has a greater appreciation for using communications skills to reach its goals.