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Edison Electric Institute


Challenge

As the trade association for all investor-owned utilities across the USA, EEI's top executives are constantly faced with complicated issues, such as deregulation and Y2K. The techniques used to communicate these issues are critical to the success of the industry and to public perception.

Process

Al Rothstein Media Services, Inc. trained three top executives, including president Thomas Kuhn, on skill techniques for media interviews, public speaking, and business communication.

Results

Top EEI executives are now more persuasive in their delivery of critical issues through the news media, public speaking, and business presentations. Their messages are more focused, concise and understandable to the utility customer, investor, and diverse audiences throughout the world.