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Jazzing Up Your Image
By Al Rothstein, President, Al Rothstein Media Services, Inc.
As Published in "Visions"
Managing Your Image
You are in your position because you are a good manager. But when was the last time you managed your image?
People support organizations they like, believe in and trust. That is what an image or PR campaign will do.
When is the last time you saw a judge campaign? Judges like to be above the political fray and rightfully so. However now, in order to get votes, they were being forced to participate in the political process. That meant speaking at campaign rallies, marching in parades, and being more aggressive about seeking campaign dollars.
Key Questions
Ask yourself the following:
- What is the public’s perception of your company/organization?
- How are you going to influence that perception?
- Who are your customers/clients/supporters now?
- Who do you want your future customers/clients/supporters to be?
- How are you going to reach them?
- Personal Contact
- Media
- Newsletter
- Web site
- When was the last time you surveyed supporters and the public on perception, how you could improve your image and how you could serve them better?
This will all help you determine your message to your targeted audience. These are elements of an image campaign.
Jazz Up Your Image
Try these tips to jazz up your image:
Before any association member can deliver your message effectively, it is important to follow these tips, as the judges did:
- Look for different ways to spread your message. Newsletters and videos should be integrated with personal appearances to really jazz up your image. But remember, there are right ways and wrong ways to do newsletters and videos!
- Personalize your message. Use your success stories.
- Remember that there aren’t any secrets to maintaining a good image. It’s legwork and basic communication.
When you plan your campaign properly, your image will get a boost, and so will your support!