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Al's Writings
The following articles are among those that have been authored by Al Rothstein. You may copy and distribute them to your colleagues with proper credit to Al Rothstein as author.
Interview and Speaking Skills
- Put some zing into your speeches and media interviews
- An association uses spokesperson training to change its image
- Before you hold that next news conference, get ready
- Reach out and grab your audience during a TV interview
Media Strategy
- A change in attitude may be just what the media doctor ordered
- Is a reporter knocking on your door? Thinking about ignoring her?
- Use the media to jazz up your image
- Yes, the news media can be a hidden treasure
- The media can make or break your business